Starwood AFIO subscribe to OOXmonitor

20.Feb.16. OOX

Starwood Hotels and Resorts Africa & Indian Ocean have become the first hotel chain to subscribe to OOXmonitor Egypt data, which was officially launched in May 2015. OOXmonitor is the first and only multi-market competitive online advertising monitoring service in the MENA region.

Starwood Hotels and Resorts Africa & Indian Ocean’s focus on the Egyptian markets is an indication of the significance of the Egyptian online advertising market in which the Travel industry combined (Hotels & Resorts, Travel & Tourism and Airlines) has recorded an estimated spend of EGP 11,735,642 (Approx. USD 1.5Mil.) with more than 70 active brands and companies for the period ranging from May to Dec 2015.

“We are very excited to have Starwood AFIO on board! Says Fouad Bedran, OOX co-founder and managing Director. Bedran adds “The fact that OOXmonitor Egypt data was picked by a major player in the Hotel industry is a showcase of the resilience of the Egyptian advertising market, let alone the growing significance of such a market that is currently witnessing an online advertising boom.”

About OOX

Launched in 2007, OOX is the first competitive advertising monitoring service provider for online media in the MENA region. Deploying data via a web based proprietary application, OOX creates business value thanks to its unique B2B services: OOX delivers vital data leading to more advertising revenue for digital publishers, better competitive knowledge for media agencies, better business results for advertisers and more inspiration and concept validation for creative agencies.

In addition to providing competitive advertising monitoring and intelligence, OOX offers Alerts, Reports on Demand, Ad Verification, Creative Ad Bank and Video Ad monitoring.

To subscribe or upgrade, please email or call +971 4 4334924.

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