YouTube Unveils Google Preferred

26.May.14. Variety.com

The advertisers spoke–OK, complained–and YouTube listened.

That was the message at Google’s third annual Brandcast, its installment of the Digital Content NewFronts on Wednesday at the Madison Square Garden Theater. The digital video juggernaut announced the launch of a new initiative, Google Preferred, that allowed advertisers to more easily buy into the top tier of content on the site, and to effectively measure the performance of the videos as well. YouTube execs spoke to intensive efforts over the past year to listen to grumbling from marketers and programmers as to how they could be a more effective partner.

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