Effective Measure rebrands to Narratiive


Effective Measure is excited to officially announce their new brand name, Narratiive. Apart from rebranding, they are also launching their newest audience insights platform for publishers and advertisers... Read More

du awards its creative agency account to TBWA\RAAD Middle East


Following a competitive pitch that included several leading agencies in the Middle East, TBWA\RAAD was awarded the account. The new partnership will come into effect this month and will see TBWA\RAAD’s communications remit cover du’s creative development, collaborating on market strategy and brand positioning, across multiple platforms and disciplines...

ITP Media Group Launches GQ Middle East in September


ITP Media Group and Condé Nast International, have announced the launch of GQ Middle East. The launch of the brand will include a bi-lingual website and social media platforms, a monthly magazine and a series of events including the iconic GQ Man of the Year.